Bring the power of Twitter to TV, music, entertainment, sports and news.
Here's a compendium of best practices for engaging and growing your audience on Twitter using the power of the TV screen. A simple integration can drive two to ten times more Tweets from your audience while your show airs.
Before the web, the water cooler was the place people would meet to talk about what happened on television. Now this practice occurs in real-time, and people don't want to wait until the show is over. Here's how to join that conversation effectively.
Resources to help you and your organization at every step of the reporting and publishing process. We want to make our tools easier to use so you can focus on your job: finding sources, verifying facts, publishing stories, promoting your work and yourself.
Twitter and sports fit together because sports are live, immediate, suspenseful, and fun—and these are qualities Twitter mirrors and enhances in real-time. People use Twitter to follow their favorite players, sports writers, and teams, but most importantly: they use Twitter to talk about games as they happen.
It takes a lot of work to stay on top of your game as an athlete. First you've got to stay healthy and focused. But then there's all the rest: staying in touch with teammates and friends, keeping your fans happy, and even running other businesses and charities. Here's the good news: from your sport to your passion, Twitter gives you one place to bring it all together.
For music fans, Twitter is the next best thing to being backstage. And for performers, connecting with your fans in an authentic way is one key to your success. A Twitter connection tells fans how much you appreciate them, and it also enables you to tailor your messages. The fact is, Twitter provides more authenticity and creative control than any other online medium.
Live-tweeting is an easy, flexible way to turbocharge your engagement on Twitter. We've found that across many different genres and levels of celebrity, it consistently boosts retweets, @mentions, and new followers.
They say a picture is worth a thousand words— and that's exceptionally valuable when you only have 140 characters to work with. But sharing photos on Twitter isn't just a great way to say more with less, it's also an extremely powerful way to communicate across the globe. As a mobile service, Twitter has the potential to connect you to the world anywhere at any time. These are our best practices for using photos in your Tweets.
Hashtags mark keywords or topics in Tweets. They are composed of a single word or phrase beginning with a "#" and with no spaces or punctuation. You'll see them around Twitter in a variety of locations—including in trending topics. Clicking on one will lead you to a search featuring Tweets with that same hashtag. These best practices aim to help you understand how to use this powerful conversational tool.
Twitter's simplicity creates an inspiring canvas for some of our most creative users. We are always on the look out for new and interesting ways entertainers, leaders and others are using Twitter to connect with their audience. We want to highlight some of our favorite experiences powered by Tweets. These are all moments that saw outstanding interaction and unique use of the platform.
Authors of every stripe are on Twitter, adding 140-character missives to their longer works. Twitter is a great way for authors to build a fanbase and engage with their fans, to connect with other authors and share their experiences with their readers. These are some of the basics of Twitter use for authors, as well as a few ideas about how to use Twitter creatively.